Bradley Pinch
Oct 11, 2019

What is your one main piece of advice for anyone looking at entrepreneurship for the first time?

Do not ever underprice your product or service. You can always decrease your price if needed, but increasing the price is far too hard. If you are a “Service” you are worth what you charge. Remember you get what you pay for and your clients will not necessarily see a low price as a positive statement about your service offering.

What are the networking tips you would share with new entrepreneurs who are starting out in Ottawa?

Have a 30-second story, not a pitch when someone asked what you do. If you say I sell insurance you will sound like everyone else and like the sale is more important than your clients. Start off with something like, “When someone is worried about X, they call me…. (more that but you get the idea). Start at the center of the room and work your way to the outside in a circle. 🙂

What do you think about the concept of work/life balance as an entrepreneur?

Yes, you need to focus and execute as an entrepreneur but without balance you or your business will fall down. The original owner of Purina William Danforth used the checkers for a reason. His philosophy was to be good at anything you do you need 4 squares; “Each person has not one, but four lives to live: Physical, Mental, Social and Spiritual. The ingredients for life are a body, a brain, a heart and a soul”, Danforth would say. All four must grow in balance with each other. Business success requires balance.

Are there any meeting rituals, habits, preferences, or supersitions you have?

Yes, I always need to be early, I ensure my shirt and pants are pressed and my shoes have a shine and lastly I always put on my wedding ring and my school ring for good luck.

What is your favorite business-related quote and what does it mean to you?

“Experience comes from what we have done. Wisdom comes from what we have done badly!” (Theodor Levitt) this quote was long before “Fail early and fail often” and I feel is a better message. I have learned far more from my failures than my successes so I wear my failures with pride.

Bradley Pinch

BCPinch Business Growth and Transformation

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